E-Commerce
Video Production

A product film is rarely one file. The same shooting day usually has to produce a wide master for the product detail page, an upright cut for a store gallery that people scroll on a phone, and a vertical edit for social commerce. Deciding that after the edit is signed off means recropping, and a recrop is visible. So we ask for the list of placements at the brief, before the first frame is planned.

Platforms are specific about this, and they revise their rules, so the current spec gets checked before delivery rather than trusted from memory. Amazon detail-page video wants 16:9 at 1280×720 or better, MP4 or MOV, somewhere between six and forty-five seconds with fifteen to thirty working best, no watermark, and no logo in the opening five seconds. Shopify galleries read better at 1:1 or 4:5 because most of that traffic is on a phone held upright, and the platform caps file size hard enough that an uncompressed export will be rejected. Noon and the regional marketplaces keep their own list. A short vertical for Reels or TikTok Shop is a separate edit rather than a crop of the wide one — the framing has to be built for it on set.

The part of an e-commerce shoot that slips is never the camera. It is the box arriving late.

• A packing list that matches your catalogue. Every item labelled with the SKU it will be listed under. Without it, a shooting day ends with beautiful footage nobody can attach to the right listing.
• Spares for anything that marks. Packaging scuffs, matte finishes hold fingerprints, and cosmetics get opened. A second unit of the hero item saves a return visit.
• Retail-condition samples. Final packaging, correct labels, no pre-production stickers. Retouching can rescue a lot, but it cannot invent the version of the box your customer will receive.
• Paperwork for anything crossing a border. Samples sent from outside the UAE need their customs documents in order; that is a delay measured in days, not hours, and it is worth starting early.

Products come to our studio in Dubai Investments Park 2. We confirm what arrived against your list on the day it lands, and we tell you before the shoot if something is missing rather than after.

Most product video is watched muted. It autoplays in a gallery or a feed, and the viewer decides in about a second whether to keep watching. That changes how the film is constructed rather than how it is finished.

The product appears immediately and in full, not after a logo sting. Anything the voiceover would have said becomes an on-screen callout or a caption sized to be legible on a phone. Scale gets shown against something recognisable instead of stated. Texture, mechanism and fit are demonstrated in motion, because that is the only advantage video has over the still images already on the listing. Music and sound design still get made, since some placements do play with audio, but the film is designed to survive without them.

1. Brief and placement list. Which products, which platforms, which languages, and the launch date they have to be live by.
2. Shot list per SKU. Products get grouped into families that share a lighting setup, so a catalogue refresh moves quickly and the hero item gets the time it deserves.
3. Set build and a test frame. One product is lit, shot and sent for approval before the rest of the day runs on that setup. Approving a look at this point is the cheapest approval there is.
4. The shoot. Your team can watch remotely and sign off while the set is still standing.
5. Edit and versions. The master cut goes for approval first; only then are the platform versions, captions and language variants built from it.

Throughput depends on what is being shot. A row of similar bottles in a single setup covers far more ground in a day than a mechanism that has to be demonstrated step by step. We give you the realistic number after the shot list, not before it.

Online stores replacing a catalogue that was shot by three different people over two years. Marketplace sellers whose listings convert worse than the traffic deserves. D2C brands launching in the Gulf that need one hero film and forty short cuts from the same week. Distributors bringing an international brand into the region and rebuilding its content locally. Agencies who want a studio and a crew rather than a freelancer with a camera.

Our studio, crew, editors, colourist and CGI team are one in-house operation in Dubai. Nobody hands a drive to a stranger halfway through the job. When a product is still in tooling, or a set cannot exist in a room, our CGI production and AI production teams build the shot instead of the schedule absorbing the wait.

Related: product video production, clothing video production, video production, and the stills for the same listings from our e-commerce photography team. Work samples are at vimeo.com/slsdxb. Send the product list, the platforms and the launch date, and a quote comes back in about fifteen minutes.