SL Media Journal
Honest breakdowns of what it costs, how it’s made and what actually performs — from FOOH billboards and AI video to product shoots and filming permits. Written by the team that shoots it.
A commercial video shoot day in Dubai runs 10–12 hours, reported as the industry standard, and moves through a fixed sequence:…
The shooting script is the shot-by-shot document that bridges your creative intent and the camera. It tells the director…
An explainer video is a short animated (or occasionally live-action) video, usually 60–90 seconds, that makes one product,…
Shoot days in Dubai cost money fast. Camera crew, studio or location fees, equipment hire, permit costs, and talent are all…
The short answer: a social reel takes 5–7 days from brief to delivery. A corporate video runs 25–35 days. A full TVC needs…
The short answer: a video brief is a document — usually two to three pages — that tells a production company what you need…
Straight answer: preparing for a video shoot runs in three phases, not one panicked week. Pre-production starts 2–4 weeks out…
Video production in Dubai moves through three phases — pre-production, the shoot, and post-production — and a typical branded…
Most Dubai brand videos that go wrong don't fail in the edit. They fail at the decision points — the brief that was rushed,…
Two to three revision rounds is the standard for a Dubai video project — and it's what we build into a scope at SL Media.…
When you pay for a video in Dubai, you're often not buying the video. You're buying permission to use it — under a specific…
The short answer: a skilled freelancer handles plenty of commercial work well — social reels, straight-to-camera interviews,…
The short answer: if you shoot and export one master at 1080×1920, 9:16, H.264 (MP4), around 8–10 Mbps video with AAC audio at…
Six stages separate an idea from the clip that makes someone stop scrolling and ask "is that real?" Here they are, in order,…
The short answer: 3D product animation builds your product as a digital model, then moves the camera, the light, and the…
Aerial filming in Dubai is legal, but it isn't casual. You need a GCAA-registered drone, a DCAA No Objection Certificate, and…
A restaurant food video in Dubai typically runs AED 3,000–5,000 for a batch of social reels shot in natural light, AED…
Car video production in Dubai runs across four clear tiers: a dealer social package sits around AED 5,000 a month for…
A standard corporate video in Dubai takes three to five weeks from approved brief to final delivery, runs on a crew of three…
The short answer: a converting e-commerce product page in Dubai usually needs four things working together — a clean…
Yes. Any commercial shoot in Dubai needs a filming permit from the Dubai Film and TV Commission (DFTC). The application fee is…
A music video in Dubai costs roughly AED 11,000–36,700 for a small single-location shoot, AED 55,000–183,500 for a…
The short answer: FOOH (Fake Out-of-Home) is a 10-15 second video where real footage of a recognisable location is fused with…
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Dubai video, photo, CGI and AI production for brands, e-commerce and luxury.